One-stop Service to Create Competitive Edge for Customers

by Gang Hao Chang, Fastener World

Taipei-headquartered Packcraft Co., Ltd., established in 1980, is a specialized fastener and hardware trader that offers global clients related service and customized supply chain solutions. Over the past 30 years it has been dedicated to helping clients generate more competitive profit margins on the target markets and is able to propose complete auxiliary service as per client’s request. In 2016 the fastener trade division of Packcraft achieved the record of around USD 10 million in revenue. More than 90% of its products are sold to Europe, USA and other advanced markets.

In addition to its Taipei headquarters in charge of global operating strategies, Packcraft also has packaging operations in Kaohsiung, Guangdong, Zhejiang and Ho Chi Minh City. It is able to offer pre-packed various fasteners in low volumes as well as the most complete service network for clients from the world such as W. Europe, USA, New Zealand and Australia. Each of its operations plays an essential role- The Kaohsiung operation handles the R&D of high-end DIY fasteners for European/US markets; the Jiaxing(Zhejiang) operation take the responsibility for the R&D of “strategic” fasteners for European/US/New Zealand/Australian markets; the Vietnam operation is in charge of fasteners for European/Canadian markets; the Dongguang operation is responsible for the R&D of new products and hardware (excl. fasteners) for European/US markets. This “one operation with one specific task” strategy fully demonstrates the dedication of Packcraft to offering the complete range of products and service to different markets, industries and clients.

Sales manager Josh Chien said, “Packcraft mainly supplies to retailers with the demand for low-volume pre-packed products. Different from general manufacturers only focusing on high volume orders, Packcraft shows much more flexibility in satisfying clients’ demand for various types and sophisticated design. For the past 30 years we’ve been collaborating with European leading home improvement retailers and have accumulated a wealth of experience, which enables Packcraft to understand retailers’ problems in purchasing and is why Packcraft would choose to set up operations in Southeast Asia to diversify its service portfolio in the supply chain.

“Clients are partners” has always been the motto for Packcraft. For Packcraft, client service is not only to satisfy clients’ requests, but also to create added value for clients and transform it into their strength. Sales manager Chien emphasized, “Through collaborative planning, forecast and replenishment, we can share demand information to help buyers reduce their inventory, logistics and shipment costs. The client manager will handle further discussion, keep track of the project, and ensure good quality. Our clients can definitely submit their requests to be processed by Packcraft’s one-stop service.”

Packcraft’s sales are mainly in Europe and America and its annual revenue is about 75% of the Group’s hardware business. Facing the challenging product demand from different industries (e.g., IFI-standard fasteners B2B subcontractors use for maintenance & repair), Packcraft is able to quickly offer buyers solutions for their target markets before sales and can greatly reduce the risk of purchasing from abroad through continuously monitoring the quality after sales.

When small to medium sized and regional retailing buyers try to purchase products from overseas suppliers, they usually meet lots of difficulties which force them to fall back on large importers or distributors to replenish their stock. This won’t be a problem anymore if they turn to purchase from Packcraft. Furthermore, in order to expand its localized service to U.S. fastener market, Packcraft is planning to set up a warehouse in W. Central America and may also set up one in E. Central America to shorten lead times and maximize the shipment efficiency. With modern corporate operation, Packcraft hopes to become the strongest strategic partner of the industry and help clients reach another high peak.

Contact: Sales manager Josh Chien:

Email: service@packcraft.com