Interview with Mr. Chi Hsiang Chen, the President of ZYH YIN Ent., Co., Ltd

Zyh Yin Ent., Co., Ltd has been established for nearly 40 years, which is specialized in production of screws for wooden furniture. Its products are mainly applied to assembly items and furniture in many wood applications of various industry segments.  The products are exported to over 50 countries in Europe, America and Asia.

While most of the fastener companies are seeking for ‘business transformation” through manufacturing high value added screws or focusing on investing other related industry segments. Mr. Chi Hsiang Chen, the president of Zyh Yin Ent., Co., Ltd (Zyh Yin) still insists on keeping his professions up to the best performance level by increasing the precision of fasteners and provide solutions in solving problems for customers. He said, “Furniture is a big market and there are still a lot of room for improvement.” Starting his own business from the furniture field, President Chen is surely the expert with his professions and experience. Therefore, he can always offer a complete range of solutions to customers. Zyh Yin set up a very high standard requirement for its quality of products while providing tailor made products according to customers’ requirement. With full of confidence, President Chen said that “The defective rate of 100% made in Taiwan wood screws manufactured by Zyh Yin can be controlled under 1out of 10,000,000, almost nearly close to perfection.  On addition to the existing near 20,000 square meter fastener production factory, Zyh Yin also invested the biggest wire drawing factory in Taiwan with maximum production of 24,000 tons. With its high competitiveness, Zyh Yin is richly cultivating Taiwan while reaching out to the world.

Worth It or Not? Find Your Answer from Us(標題)

The aim of Zyh Yin is to satisfy customers’ requirement and provide the most suitable and best solutions in meeting customers’ needs. President Chen said, “Normally customers are focusing on cost reduction in order to gain higher profit. However, the definition of the best cost reduction does not equivalent to the lowest cost. Take example of a pair of shoes.  If the shoes are made of cheap material which only cost you hundreds of dollars and enable to wear for several months, compares with a pair of shoes that cost thousand but made with good material and enable to wear for 3 to 5 years. For short term, the cost of hundreds may seem be the less expensive option.  However, by looking at the long term effect, the one which cost thousand is in fact the less expensive option. Similarly, the concept can also apply to screw production for furniture, where the screws are made with cheap quality, the customer may end up with increase the frequency of changing screws during maintenance, where the screws with better quality but cost a little higher can last a lot longer. A well precision screw may cost higher, but, as it last longer and plays an important role of cost reduction in long term. The success of Zyh Yin mainly comes from strict quality control which meets customers’ requirement and at the same time provide the best quality of its cost as well as meeting the delivery deadline. By doing so, we can gain higher customer satisfaction where we can maintain sustainable business relationship with customers. Zyh Yin believe that success is not made by chance.

Collaborate Together to Form the Strongest Force (標題)

Competition in the current market never ceases but more. President Chen thinks that the only way to survive the future financial crises is to seek for mutual growth in the entire fastener industry. Each fastener company is essential for its own segment. The market is unable to function if there is only company who is playing the role. President Chen added, “The global economy often fluctuates, and the fastener industry should strongly collaborate together in order to pass through the good and bad times during economic fluctuations,  

As the second-generation has become the rising star in the fastener industry, who brings in innovation and creative ideas, President Chen said, “As the first generation of this industry, we are supposed to learn and understand the new concepts and provide strong support for the changes. Change management is never an easy process for any companies. Remaining the traditional way may not lead the company towards improvement. A good result of strategic management required the two generations to work closely together in lighting up the park of the new century of fastener industry. President Chen emphasized, “Strategic management is the key.”

Zyh Yin contact: Mrs. Linn Shih  (email: linn@zyhyin.com)