A Top Fastener Solution Provider in Singapore: All Industrial Manufacturing Pte Ltd.
A Top Fastener Solution Provider in Singapore
All Industrial Manufacturing Pte Ltd.
Established in 2004, All Industrial Manufacturing Pte Ltd (known as AIM) is a Singapore based one-stop solution provider of high quality electro-mechanical components including fastener, turned parts, stamping parts and electronic hardware. AIM started with a modest staff of 5 and managed to grow a meagre $676,000 annual sales turnover. Through the years, it has supplied billion pieces of component to customers and managed to sustain an enviable growth every year, achieving an annual turnover of $ 30 million with a headcount of 50 employees. It is ranked as one of the top SMEs in Singapore.
“How did it achieve this success?” you might ask. Managing director KS Lim told Fastener World Magazine, “We believe in continuous upgrade of our information technology and management system, which will enhance our capacity and service to clients. We have transformed from ERP to SAP system and computerized all aspects of business in 2013. Furthermore, we have acquired AS 9120, ISO 9001, ISO 14001 & OSHAS 18001. These certificates have proven our strong management system, methodologies and technologies in providing highest quality products at competitive price to our customers of diverse industries.”
Added Value: QA & VMI Program
Besides system upgrade and certificates, the creation of product value, as we know, is the very fundamental requisite for corporate sustainability. How does AIM shape its value? KS Lim describes, “We provide value-added service such as quality assurance and Vendor Management Inventory Program helping customers manage and plan their inventory. In addition, we have the facilities, equipment and resources to provide on-demand service such as kitting, cutting, wire harness, and other secondary processes and assembly. Our primary objective is helping our customers eliminate non-value activities cost including expediting, transit time, transit cost, premium freight, QA inspection, warehousing, inventory holding, and multiple payment.”
AIM’s Way: “It’s not who we know but who knows us”
AIM develops sale channels by identifying the following important criteria: (1) Know who our customers are; (2) Know where our customers are; (3) Know who have our customers; (4) Approach related trade associations. Understanding who knows AIM is an important business strategy to the company.
What about the emerging Pacific Asia? What is the target of AIM’s sale channel in this region? KS Lim replied, “China has slowed down their export, but we believe their domestic market will still be strong for the coming years. In order to ride on this opportunity, we have setup an operation in Shanghai. Many MNCs have marked Southeast Asia as a low cost region and identified Singapore as a critical HUB to this region. Currently, our target market is Southeast Asia and industries including avionics, medical, semi-con, refrigeration, etc. However, we never constraint our business development to any particular market or industry because market changes from time to time. Our main focus is always on upcoming opportunities within our limit and reach. The same principle applies to business partners. We represent and have strong partnership with world renowned manufacturers, but we always look for new partners and explore new opportunities as long as it is a win-win situation and benefits all parties.”
To Become a Global Leader
“Nowadays, customers have higher expectation for pricing, quality and services. We will view these expectations as our competitors. In order to achieve our goal of becoming a global leader distributing electro-mechanical component, we must maintain our focus and drive on our course.” The company will continue to ensure our brand “AIM” becomes a well-known and trusted name in local and overseas industries by providing competitive price and prompt responsiveness, high quality products and services such as on-time delivery, to exceed the expectation of its customers.