Alex Screw Industrial Roots Firmly and Thrives Through Aversity

Director Alex Cherng started out in the international trade business. The early days of Alex Screw Industrial Co., Ltd. were humble and arduous. In contrast to most of his competitors who mostly come from technical or apprenticeship backgrounds, Director Cherng entered the screw industry by pure coincidence. After the establishment in 1983, Alex Screw Industrial Co., Ltd. went through several years of stumbling as well as trial and error, and was finally able to successfully transform from a simple trade company into a corporation that integrates production and distribution. To this day in the year 2013, Alex Screw Industrial is still continuing to grow stronger as well as celebrating the completion of a new plant.

The new plant, which officially opened in October of 2012, are co-located with Alex Screw Industrial’s first and second plant in Benjhou Industrial Park in Kaohsiung. The 8,265 square meter plant provides functions including production, quality control, R&D, packaging, and storage, etc. Alex Screw Industrial specializes in the production of all kinds of screws for use in construction as well as various other industries. Its products include Self-tapping screws, Machine screws, Self-drilling screws, Screws for wood application, high quality Window Screw, as well as special customized screws, etc. Alex Screw Industrial has been ISO9001-certified for many years. In 2011, under the guidance of the Metal Industries Research & Development Center, Alex Screw Industrial also successfully obtained CE certification.

Alex Screw Industrial’s products are sold in Europe, Japan, the United States, as well as other advanced countries and regions. It achieved revenues of NTD 1.2 billion in the year 2012. Even in 2011, it was hardly affected by market fluctuations, with its Taiwan plant retaining a monthly production rate of 350 million pieces. Its Mainland China plant doubles its Taiwan plant, both in terms of factory space and capacity.

Those in the industrial manufacturing business are well aware that the European, American, and Japanese markets have extremely high standards in terms of product quality and product features (product specifications). Compliance with laws and regulations is also a must. In light of this, Director Cherng is willing to share his business strategy. Alex Screw Industrial implements a corporate strategy of “High-Quality Products and High-Quality Service,” to provide its customers with the best service and thereby to achieve market differentiation. Alex Screw Industrial entered the market by utilizing specialized products and tightly held on to its customers. It continually and steadily provides high-quality products and services to its customers, and does everything it can to flexibly accommodate customer requirements. It carries in its warehouses approximately 800 tons of inventory for various customers each month, which significantly enhances its value in the supply chain as well as its ability to react to market requirements.

In addition, “Credibility” is another corporate value that Director Cherng insists upon. As an example, Alex Screw Industrial has maintained its partnership with its Japanese partners for almost 20 years, and throughout this long-lasting partnership, they have mutually been each other’s sole service provider. In response to the requirements set forth by the European market, “flexibility” is of uptmost importance. With the European market trending towards marketization and cost-orientation, Alex Screw Industrial works closely with customers to provide them with products that meet their needs at a competitive price. The greatest difference between working with customers from Japan and Europe lies in the fact that the Japanese are highly concerned about the “process,” whereas Europeans place emphasis on the “results.”

Director Cherng is optimistic about the market in 2013. Although huge leaps in terms of business are unlikely, new breakthroughs are anticipated. In terms of emerging markets, Alex Screw Industrial will continue to build upon its existing foundation and work towards stengthening its presence in the East European and Russian markets. In the future, it plans to invest NTD 70 million in the computerization of its new plant. Computerization of its operations, including product delivery, inventory, human resources, as well as the producton system will bring a new level of resource integration and enhanced operational effectiveness, pushing Alex Screw Industrial to its next pinnacle of success.