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Einhell Germany AG: Further Growth Through Acquisition in Thailand
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2023-08-11
On June 1st Einhell Germany AG, the leading manufacturer of cutting-edge DIY tools, took the next major step in pursuit of its long-term growth strategy with the acquisition of a 66.67 percent stake in Thai company Surazinsano Co. Ltd.
Einhell has completed its entry into the Thai do-it-yourself market, which is the largest in Southeast Asia with a turnover of EUR 3.8 billion in the region. The acquisition gives the Einhell Group access to the Thai market and its local specialty retailers and DIY stores. Alongside the existing brands, Einhell will focus on driving both the introduction of the Power X-Change battery platform and the development of the e-commerce sales channel.
Einhell Germany AG
Germany
tools
acquisition
Thailand
DIY market
e-commerce sales
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泰國
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電商銷售
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波蘭克拉科夫螺絲展
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