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Apex Tool Group Names Bob Heisner as Chief Marketing Officer
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2020-10-28
Sparks, MD. – Apex Tool Group (ATG) recently announced the appointment of Bob H. Heisner to SVP and Chief Marketing Officer. In this position, Bob will lead the further development of all ATG hand tool and power tool brands – which include GEARWRENCH®, APEX®, Crescent®, Weller®, Cleco®, and SATA® – while continuing to sharply accelerate ATG’s e-commerce capabilities. As a member of the Executive Leadership Team (ELT), Bob will report directly to Jim Roberts, Chief Executive Officer, ATG, and be based in the company’s Lexington, SC, office.
Since joining ATG in July 2016 as VP Marketing – Global Power Tools, Bob has helped champion the company’s Marketing Build and Transform initiative for the past several years. Prior to joining ATG, Bob led the development of some of the industry’s leading brands, including: DeWalt Accessories, Kwikset Locks, Hennessy Tools (a division of Danaher), Lenox Industrial Tools, and Rubbermaid Commercial Products.
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Apex Tool Group
new chief marketing officer
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