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Phillips Screw Company™ Revamps Their Corporate Image
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2017-05-02
The Phillips Screw Company™ has updated their corporate image with the launch of a new logo. The updated logo is a way to help customers better identify The Phillips Screw Company™ as the original inventor and licensor of the Phillips cruciform drive system.
“Our previous logo didn’t truly convey our origins”, stated Ken Hurley, CEO of Phillips Screw Company™. “It was time to update our image and ensure that our customers understand our brand positioning.”The new logo incorporates a set of right-hand threads into the letter “P” of Phillips. Also, there is a graphic of what most would consider a Phillips cross recess head. Phillips Screw Company, Inc. is the world leader in the design of proprietary high-performance fasteners. The company was founded in 1933 and patented the Phillips drive system in 1935.
“Our previous logo didn’t truly convey our origins”, stated Ken Hurley, CEO of Phillips Screw Company™. “It was time to update our image and ensure that our customers understand our brand positioning.”The new logo incorporates a set of right-hand threads into the letter “P” of Phillips. Also, there is a graphic of what most would consider a Phillips cross recess head. Phillips Screw Company, Inc. is the world leader in the design of proprietary high-performance fasteners. The company was founded in 1933 and patented the Phillips drive system in 1935.
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