S/S Fastener Supplier WinLink Fasteners with Robust Growth Continues to Progress with the Industry

Gangshan, Kaohsiung-based WinLink Fasteners Co., Ltd (“WinLink”) established in 1998 is one of the affiliated members of TONG Group. WinLink exports a huge amount of S/S fasteners & non-standard parts to the world every year and its revenue continues to grow as well. As a client-oriented company, WinLink has been offering products with stable quality at competitive prices for years.
WinLink offers a wide range of products and its most significant advantage is its courage to take on challenges. General manager Ko said that products sold by WinLink, except for some purchased from its parent company, are mostly purchased from Taiwanese manufacturers or even competitors of its parent company. Putting Taiwan first and finding out the best goods source for customers are always what she’s trying to do. She said that most Taiwanese companies do not have enough confidence in their R&D capabilities. WinLink, however, is the very company that dares to do what others don’t, so it can create higher added value. In addition to S/S fasteners for industrial use, WinLink also offers some products that are not in stainless steel, such as alloy steel products that have high unit prices and require multiple manufacturing processes. WinLink may also try to diversify its current product portfolio in the future.
Its parent company, Tong Ming Enterprise Co., Ltd., has been publicly traded since the end of 2013, which brought a positive influence to WinLink and/or itself. WinLink and Tong Ming were initially two independent entities. After Tong Ming becomes a publicly traded company, the two companies merged to gain more reciprocally beneficial business opportunities. The global marketing strategy of Tong Ming, Tong Heer and WinLink is to respect customers’ choices and their customers have been completely used to it and can always purchase based on the strengths of each company.
General manager Ko specifically noted that its affiliated companies, Tong Ming and Tong Heer, have both achieved very successful business of S/S fasteners and re-investment over the past decades in China and Southeast Asia. For example, Tong Ming has been dedicated to online marketing of S/S fasteners in China for more than two decades and has had over 4,000 registered member companies. It barely has outstanding bills and can even provide the “1 piece of fastener” online order service, showing the solid marketing strategy of Tong Ming and Tong Heer around the globe.
The Blue Ocean Strategy to Find Win-win Solutions
Some companies may choose the red ocean strategy to reduce costs and sell products in large quantities. For WinLink, however, its strategy has been always “blue ocean” since its inception. General manager Ko specifically noted, “You have to make customers happy to do business with you. Be active to communicate with manufacturers after customers place orders and help them fix problems. In addition to creating unique values for your own products, you must be able to satisfy customers’ demand, thus creating a successful deal in which both sides are fully satisfied.
Global Expansion to Continuously Create Corporate Values
Looking ahead, the ambitious general manager Ko expects to do more in Taiwan and said that any plan for merger or establishing overseas operations is possible. She said “timing” is important. If the time is right and there exists the demand, WinLink will do it and vice versa. As for collaboration with other different industries, WinLink does not exclude the possibility, either. General manager Ko is now actively looking for any relevant fastener company to establish partnership and collaboration with.
When it comes to the terminated AD measure against S/S fasteners imported and originating in China and Taiwan effective this Jan., general manager Ko said this may not be fully favorable to Taiwan, as the termination is not for Taiwan only, which means there will be more competition. However, the result may be also positive, as companies are not influenced by protective measures anymore, which means capable companies can demonstrate their capabilities on the market again. WinLink is also very optimistic for the future development.
General manager Ko has been in S/S fastener business for more than two decades. During the interview, she said she’s very thankful for president Tsai, who always trusts her and gives her full authority, enabling her to lead WinLink to grow further. General manager Ko also added, “Though the fastener industry is a traditional industry, it can be an industry that lasts for several years. If you can make efforts to try your best, it will give you some return.”