Creative Fastener Marketing: Nitto Seiko's Lucky Charm Campaign

At the start of this year, Fastener World Magazine has reported Nitto Seiko Co Ltd's "mascot anti-loosening screw" for examinees. In Japan, June 1st is the "Fastener Day" for the fastener industry. In response to this Day, Nitto Seiko goes on another marketing campaign with "Lucky Charm of Confidence----Precision Screw" for examinees preparing for college admission test in August. On the campaign page, the company writes:

" Sometimes you feel down
because you can't express yourself well
or because you don't know the shape of your future.
You might think: 'Does the world even need me?' 'Am I a boring existence?'
At this very moment, this small and unobtrusive screw will pull yourself together and remind you that ' Each screw exists for a specific meaning and function, just like everyone ' and that ' The world cannot do without your existence! '
We hope this screw will give you a boost.
This packaged Lucky Charm contains 7 pieces of engraved screws with a strap to carry them.
One of them is coated golden! That is a symbol of you outshining the crowd! "

"Lucky Charm of Confidence" is a limited offer. Only 77 purchase orders per month will be accepted, starting from the Fastener Day to August 1st. Japan's creative marketing has always been straight into the heart and versatile. Perhaps this will be a good marketing example for the reference of our dear readers.

Original link: http://blog.j-cast.jp/nittoseiko/archives/1025732848.html

Our report on the previous "mascot anti-loosening screw" : http://www.fastener-world.com.tw/new/news_detail.php?id=3592&lang=en