Clients are willing to pay for Wan Iuan’s products before placing orders --- Fastener Fair India 2015: C100

Wear-resistant Customized Products / Strategic Deployment / Selling Well Worldwide

Clients are willing to pay for Wan Iuan’s products before placing orders

www.w-i.com.tw

 by Tanya Shih, Fastener World Inc.

Established in 1981, Wan Iuan Enterprise Co., Ltd is located on a 5,950m²land area in Luzhu (Kaohsiung), specializing in punches and dies for various screws and nuts. Thanks to solid experience in CNC lathes and grinding machines, Wan Iuan has earned its market reputation by its product quality- customized manufacturing and zero defect. Starting overseas deployment in 2011, Wan Iuan’s wear-resistant punches and dies now sell well in the global market, especially in advanced countries like Europe, the U.S., and Japan. A large number of clients are from aerospace and automotive fastener companies. As to emerging countries, Wan Iuan tries to attract top-end fastener companies which plan to upgrade their product level. Particularly, those fastener giants in India have placed a lot of orders.

Good Products Attract Good Customers

Wan Iuan is good at R&D and loves to innovate. Utilizing improved and specialized equipment, professional computer graphic software, bar-coded production and management system, and strictly-managed QC team, the company sets stringent QC control and inspection procedures for every process, up from production and down to packaging. Vice general manager Chi-Chang Hsu says, “ ‘Ordinary quality’ is not acceptable in Wan Iuan’s quality policy. ‘Tolerance’ and ‘wear-resistance’ are two most critical elements in punches and dies. We invested a lot in establishing and enforcing the quality control system. Today, we save our clients’ time in mold changing and consolidate our foundation in product quality. Tomorrow, those clients will swarm in to us for more orders.” Holding ground firmly and sticking with principles, Wan Iuan interacting with clients in a way that proves good products will attract good customers.

India, Southeast Asia, and South America Show Large Potential with Competitive Fastener Companies

Wan Iuan receives orders for molds, cold/hot-forged punches, tungsten punches, 6-lobes/square punches, sleeves, and customized products. Wan Iuan had the first contact with its Indian clients in the fastener show of Taiwan in 2003, and received three more orders from them in Fastener Fair India in 2014. This year the company heads for the fastener shows again for new orders. Chi-Chang Hsu is optimistic about the Indian market. He even gave a talk overthrowing existing market concepts.

“Problems in collecting payments have always been the hindering factor in penetrating emerging markets. However, the popularity of emerging markets comes from their strong demand and industrial upgrade. Because punches and dies are critical in improving the quality of products, local fastener giants as well as big foreign companies will naturally purchase from punch and die companies in leading fastener manufacturing countries. Some Indian clients are willing to pay before placing orders as an assurance of pleasant cooperation and sincerity. Proactiveness rather than passiveness will help more in building relationship with critical clients. Accordingly, there is no need to worry about market demand even if local companies are all upgrading.”

This year, we will see Wan Iuan in Fastener Fair India, Fastener Fair Stuttgart, Fastener Fair Russia, and Thailand Auto Parts & Accessories Fair. Wan Iuan is glad to cooperate with local traders and manufacturers, and may even distribute products via local companies to expand the market share. Wan Iuan’s strategic deployment undoubtedly opens up broad sales opportunities!

Fastener Fair India 2015

Stand no.: C100

Exhibiting reps: Section Manager Mr. Thomas Liu and Mr. Mark Hsu.