Wyser Shows Increased Sales to Europe Within 3 Years

    by Tanya Shih, Fastener World Inc.

Wyser International Corp., once interviewed by Fastener World Magazine in a feature on “Superior Traders” 3 years ago, is a well-known automotive fastener supplier. Over 60% of its products are automotive fasteners. Taiwan-based Wyser, having its own technical partners and over 20 years of marketing experience, is fully capable of supplying high-quality and highly efficient satisfactory service according to customers’ drawings. It has established stable cooperation with importers, exporters, distributors, and factories in Europe and the U.S. and its products are widely used by famous car manufacturers like GM, Ford, Benz, BMW, Toyota, Honda, and VW.

Europe, the Potential Market for Automotive Fasteners

Consolidate Quality with Wide Plant Area & Promote Sales to Europe

President Thomas Kan of Wyser says that two major fastener markets incl. Europe and the U.S. both have complete economic and trade systems, which ensure the safety of transactions with them. However, in terms of automotive fasteners, U.S. and Taiwanese suppliers started their business earlier than European suppliers, so their supply-and-demand in the markets is comparatively complete. European automotive fastener suppliers, though starting their business later than Taiwanese competitors, have more potential customers, so the margin for development is comparatively larger. 

3 years ago, Wyser had only 51 employees and over 50% of its sales was in the U.S. market. Now Europe and the U.S. have become two of its major markets. President Kan said, “This has much to do with how Wyser has positioned its products. Customers of automotive fasteners are usually from highly industrialized countries like the U.S. and Europe. After Wyser successfully gained its entry to the European market, the demand for its products increased, and the company continued to grow.”

To win customers’ trust is, of course, the promise of Wyser for quality. Most people in Taiwan may think it unnecessary if a trading company wants to buy the factory area that spans about 4,300 sqm, but Wyser arranged for the quality control system in order to realize the zero-defect policy of products, including a complete set of quality inspection facilities (e.g., 3D testing instrument, tensile/torque testers, etc.), the deployment of teams for quality control and management, as well as a great number of staff to execute random tests on fasteners produced by cooperative factories. President Kan said, “Employees of Wyser are loyal to their jobs and have no fear of insufficient experience. They won’t make the same mistake twice. What Wyser provides to customers is a sense of comfort and trust, as they can always feel safe to buy any professional service from us.”

We believe that “There is no shortcut to successful management of a company, and the key is to go forward step by step.”

So we always do based on principles of “targeting correct customers to complete the customer base” and “maintaining good relationship with existing customers and developing new ones.” 

Fastener Fair Stuttgart 2015

Hall: 8

Booth Number: Y111