Hwei Nen Enters High-end European Market “R&D, Quality, On-time Delivery” First

Hwei Nen Enters High-end European Market

“R&D, Quality, On-time Delivery” First

 by Tanya Shih, Fastener World Inc.

Hwei Nen Co., Ltd., established in 1990, operates like a R&D division (or like a firefighter, metaphorically) for fastener traders and makers with its committed customized service and precise manufacturing ability. Andrew Chen, the second generation, says product development is the most important procedure in the company’s production line. Fastener products developed or customized as per clients’ drawings have been widely applied in fields like automobiles, railways, military, electronics, etc. Specifically, these products are special screws and bolts having sizes between M5 and M16, lengths between 10mm and 200mm, and grades at 4.6, 5.8, 8.8, 10.9, 12.9, and A2/A4.

“Quality & On-time Delivery” is Crucial to a Mature and Less Accessible Fastener Market

For a long time, Hwei Nen has been exporting products via traders and makers to the U.S. and Europe. Its “R&D spirit” for customer satisfaction commitment aggregates technical experience and sensitivity to trend in each time of service. Andrew says outright, “Bringing a high quality fastener to a mature market is like two experts about to cooperate, and it requires quite a lot of efforts and mutual approval before the cooperation can come true. Once the approval establishes, it will sustain. This is especially characteristic of European clients.” In addition, healthy financial system and complete traction safety are also characteristic of a mature market. A mature market attracts many companies that grow steadily and look for business sustainability. This phenomenon makes a mature market harder to tap into.

European clients are extremely stringent on quality control and delivery date when it comes to manufacturing procedures. Therefore, it is necessary to build and enforce strict quality inspection and it is critical to deliver goods on time. To fastener suppliers (including makers and traders), they need expanded distribution channels, improved product quality and well-controlled delivery pertaining to their own capabilities. Andrew adds, “We should not blindly expect to get orders of high profit in a mature market. We should earn stable orders one by one.”

Hwei Nen Features: “R&D Ability” & “Communication Without Blind Spot”

Product development usually requires a long time of confirmation. Samples have to travel between Taiwan and Europe for continuous confirmation and technical discussion. The longest recorded period from R&D to mass-production was over a year. Sometimes communications without blind spots is part of quality service because we earn not only clients’ trust and recognition on our techniques but also their acclaims to our service. This is our spirit of commitment.

Now, the second generation of Hwei Nen is actively planning to open up distribution channels through global major fastener shows, traders, and professional media. We can look forward to seeing this quality premium fastener developer in the market from the start of 2015.