Karat Industrial: KARAT is a Designated Brand in Europe and USA

Highlighting Brand Strategy

Karat Industrial: KARAT is a Designated Brand in Europe and USA

by Tanya Shih, Fastener World Inc.

During 1998 to 2002, Taiwan ever topped the world in hand tool exports for five consecutive years, and Karat Industrial Corporation was one of the driving forces to make Taiwan become “The Kingdom of Hand Tools”. Though China and Germany excelled Taiwan in hand tool export values in 2003 and 2008 respectively, and Taiwan slipped to the third place, Taiwan hand tool industry may seem to have shed its halo, but in reality now it is the best time for Taiwan to seek for another peak.

President Philey Ko: 100% R&D + 100% Made-in-Taiwan = 30 Years of KARAT

Since 1982 Karat Industrial has set the utmost goal to be the manufacturer of high-level hand tools and has been dedicated to producing industrial and professional grades of blind rivet tools and rivet nut tools. Karat values 100% R&D and persists products 100% Made-in-Taiwan. In 2007, Karat moved into a brand new building integrating the office and the factory in the New Taipei Industrial Park. All the efforts have built up the reputable KARAT brand that has been standing for 30 years.

Karat Industrial’s product lineup is not only sophisticated but also comprehensive. Most importantly, the company owns patents from the USA, the EU, Taiwan, China, etc. for various products, and it plans to continuously roll out new products in the future. It receives excellent reputation and clients’ trust from the manufacturing, auto repair, fasteners, and tools industry in Europe and the USA.

Karat Industrial manufactures a full series of blind rivet tools and rivet nut tools through conscientious attitudeand full-range TQC management. Due to its features of innovative design, special function, excellent quality, one-year warranty, on-time delivery, and quick service, all which reach the strict requirements from European companies in search of cooperating partners, the company has established close and mutually beneficial partnerships with multiple renowned European companies and famous brands during the past 20 years.

It is noteworthy that from the start the company has been persisting on unique marketing strategies based on the features of its products. That is, all tools are required to mark the KARAT logo or customer private logo to take responsibility for product quality and guarantee after-sale service. This strategy is recognized by overseas clients and welcomed by end-users, making itself the firm cornerstone for retaining stable sales growth of KARAT’s blind rivet tools and rivet nut tools in the European market.

Frequent Participation in Overseas Exhibitions

In order to face future challenges and fulfill clients’ demands, Karat Industrial will keep investing in R&D, presenting new and unique patented product, upgrading internal management, elevating production efficacy, and increase capacity. It will also proactively attend domestic and overseas exhibitions in pursuit of steady growth.

Karat Industrial will attend International Hardware Fair Cologne Germany in March 2014, Fastener Fair Hannover Germany in April 2014, Taipei AMPA Show in April 2014, Taiwan International Fastener Show Kaohsiung in April 2014, Automechanika Frankfurt in September 2014, THS Taiwan Hardware Show in October 2014, and so on, to showcase a series of new blind rivet tools and rivet nut tools, all European and American clients are eager to come and look for new products. Karat Industrial welcomes potential new clients to visit and inquire for cooperation.