Tong Ming Enterprise Utilizes the Philosophy of Sales Routes

Stainless steel fastener maker Tong Ming held a sales performance briefing on Nov. 28 before the company goes public. General manager Mr. Tsai points out that Tong Ming has 32 branches in China, 3000 distribution hubs, 300 sales people, 3000 orders processed per day, and 20 thousand types of products with 2.5 month inventory. It's product shortage rate is only 3%, which is much lower than European and American makers.

 

Mr. Tsai tells that the company introduced ERP system in 2005 and successfully integrated information, production, inventory, and sales into a single line. He stresses that Tong Ming can penetrate into the hardware shops located at the farthest end of the market through sales hubs. The company lets the hardware shops pick up orders before reporting their demand volume, thanks to the company's capability to adjust inventory, which helps to connect closely with upstream and downstream clients and in the meantime helps the company to located the actual demand volume to plan for production. In addition, the comany further adds the sales of high profit margin products to this sales route. He tells that starting from next year Tong Ming will sell more product in response to the demand from the supply chain of 4G telecommunication industry.

 

Apart from the current routes, he adds that in the future the company will have to enhance itself in electronic businness dealing to cope with the rising labor cost. The company will also interact with large-scale clients by direct sales routes, but for now such service will be focused on clients in southern China. Tong Ming expects to extend its sales routes to Pan-Asia after it goes public. It hopes to transform from a professional manufacturer into a distribution expert.

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國際展會

惠達雜誌

匯達實業

外銷媒合

廣告刊登

螺絲五金

五金工具

紧固件

台灣扣件展

印度新德里螺絲展

越南河內螺絲展

墨西哥瓜達拉哈拉螺絲展

美國拉斯維加斯螺絲暨機械設備展

波蘭克拉科夫螺絲展

義大利米蘭螺絲展

德國司徒加特螺絲展

FAIR INDIA

FASTENER FAIR VIETNAM

FASTENER FAIR MEXICO

FASTENER POLAND

FASTENER FAIR ITALY

FASTENER FAIR GLOBAL

FASTENER WORLD

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