HAN CHI: Intellectual Property Era is Coming!

 Han Chi Industrial Co., Ltd., established in 1980 at Dali, Taichung, initially focused on wholesale & retail business and then transformed towards “integrative production & sales”. Used to be the sales agent of Ying Ming Industry Co., Ltd. in Taiwan. Implement “service orientation”, practicable for the actual supply and demand also able to offer over 18,000 items of hardware as per customer’s request. Since 2008, forging eye bolt and safety washers have become its major products. It adopts self-production and creates its own brand. The average revenue of those two items can generate NTD 6 million per month and it still keeps growing.

Entering the Market During Economic Slowdown Without Losses 

Aiming at the right timing, Han Chi set up a processing apartment when the global economy was suffering from the worst situation in end of 2008, which then created its growth of up to 10-15%. President Kan Chien said, “Why? As everything was cheap at that time, Han Chi continued to invest itself, purchase machines, improve the quality and competitiveness. Right now there are 12 sets of CNC manufacturing machines and the efficacy continues to progress.” As a result, this solved the difficulty for Han Chi who have to follow the quality demand of customers and solved suppliers to increase their production costs problems at the same time.

Marketing is Everywhere and Orders Come One After Another 

Business often slips by when a customer wants to buy a product but cannot name it. In order to retain such customer, Han Chi prefers image marketing as well as promotion on specialized magazines or supports from sponsors. Customers can choose certain items and fax back, which is simple, direct, and effective.

“Smelling” Business Opportunities Through Selling and Acting Professionally with Manufacturing

“Han Chi was first started as a wholesale & retail store. We purchased various hardware frequently ordered by customers, including forging eye bolt and safety washers,” said President Chien, “ And that is why we dared get into the battlefield.” Aren’t there many forging eye bolt and safety washer manufacturers? Isn’t the market saturated? President Chien said with a smile, “The advantage of Han Chi is that he has the business route, so he can get the exact information of supply and demand. We aim at products exclusively favored by customers. For example, German safety washers.”

Han Chi also develops forging eye bolt compliant with international regulations and can supply sizes and materials required by customers. What’s worth mentioning is the Safety Washer, or Locking Washer. It is made of Japanese SK85 spring steel, which provides both strength and elasticity. The design of its radial grooves not only offers the locking ability, but also prevents wear on the surface. It was developed in 2011 and has been on sale since 2012, getting more and more popularity.

The influx of new ideas offers a new face to products we are used to, making the use of similar fasteners more flexible and practical. Speaking of purchasing, manufacturing, and criteria of development, Han Chi thinks that business opportunities cannot be always relied upon and  that the challenges from technology can further display the maturity of Han Chi in networks and manufacturing. The future is very lively and full of opportunities. In order to make products better, Han Chi’s ideas of new product development are usually inspired by the daily talks with customers. Han Chi continues to work with Japan to develop new products and focus on the development of “patented” hardware.