Market Stragety on the Emerging Nations Empowers TOYOTA

According to the news report by "The Sankei Shimbun", TOYOTA vice chairman Yasumori Ihara, who is in charge of the business operations in emerging nations such as China, states in the convention of new operation held in Nagoya that TOYOTA plans for a sales goal, where emerging nations including China will account for 5 million sales among the 10 million global sales. Sources have told that TOYOTA's actual sales in 2012 were 3.7 million units.

Ihara says, "We hope to establish enough business foundation in emerging nations to support our company." He added, "Production in our sales zone will be the basis of our operation to stablize local business foundation and enhance balance of income and expenditure."

Further, he told that TOYOTA will set bases in emerging nations like Myanmar, Cambodia, and Kenya. In addition, the company will cooperate with Daihatsu Motor Co. Ltd. on passenger cars.