Progressively Launching in Emerging Markets - PATTA Shares Ideas of Selling Right Products to the Potential Markets
PATTA has been selected as one of the major suppliers by numerous famous brands in Europe since 2000’s; as the result, its products were indirectly introduced and used to some of the building and constructions of the 2004 Olympic Games in Athens, also to some automobile industries such as Volkswagen, Audi and Porsche. PATTA’s farmer screws have also acquired several professional related certifications in European regions. Currently, PATTA’s newly developed high-end pneumatic riveters received approvals by many leading enterprises both from Euro and US and will be becoming its OEM supplying partner.
The brand of PATTA has been successfully establishing reorganization to the customers all over the world; now it’s taking the next step to once again polishing the brand in emerging markets through various strategy to gain customers’ trust with Professional knowledge, Active system, Trustworthy philosophy, Typical marketing moves and Ambitious attitude to push the business grow.
PATTA’s Business Philosophy | |
P－Professional | PATTA’s products are categorized into screws and blind rivets, and it is proud of its R&D capability in building hardware. |
A－Active | PATTA’s QA, packaging system, shipment and customer service are state-of-the-art with competitive advantages. The qualified and well-equipped working force is the most important asset and cultural builders of the enterprises. |
T－Trustworthy | PATTA offers 100% partnership to assist its customers to create and expand more opportunities of new production line installation and expand profits. |
T－Typical | PATTA provides suitable products to fulfill customers’ needs and strengthen its confidence with tailor-made marketing strategies. PATTA tries not to sell everything to maximize the sales amount but wisely promote the brand name according to the typical culture to every country. |
A－Ambitious | Dale Carnegie once said, “Take away my people but leave the factory then soon weeds will grow all over; take away my factory but leave my people then soon we will be building a new and better factory.” PATTA focuses on effective administration and interiorly upgrading the enterprises as well as constantly developing necessary strengths to launch the golden brand to emerging markets. |
For detailed information, please read Emerging Markets Special Edition 2012 Issue 1.
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